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Digital Marketing Bootcamp

Empowering future marketers with the latest tools and strategies to navigate the ever-evolving landscape of digital advertising and drive impactful results in the modern marketplace.

  • 100% Online
  • 24 Weeks
  • 23 Hours of Instructor Led Training (ILT)

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Course Enrollment

Duration

24 weeks

Form

Online with Instructor-Led Training Sessions

Cost

$9,000, installment options available

Start Date

Begins every month. Please enroll now to select your start date.

 

Transforming Clicks into Customers: Your Digital Marketing Partner

The Digital Marketing bootcamp offers a 24-week immersive journey through a comprehensive curriculum, providing essential skills for mastering digital marketing and stepping confidently into the industry. Beginning with an exploration of traditional marketing principles, the course emphasizes a strategic "objective-first" approach, guiding students through the process of identifying goals and crafting effective strategies.

Students delve into key areas of digital marketing, including social media, SEM, Google Analytics, email marketing, CRM data, and automation. Throughout the course, there's a strong focus on data-driven decision-making, with an emphasis on utilizing the scientific method for testing, measurement, and evaluation. Each module project contributes to a final Digital Marketing Strategy document, encouraging students to apply their learning to real-world scenarios, whether for their current workplace or a future endeavor.

 

Course Overview

Learn from focused curriculums designed to make you a pro in your chosen digital marketing niche. We help you define your unique marketing goals and guide you toward achieving them with laser-focused strategies. You will learn to leverage data to analyze your campaigns, optimize your tactics, and maximize your ROI. Our immersive bootcamps go beyond theoretical knowledge. You'll gain hands-on experience through real-world projects, industry-standard tools, and mentorship from seasoned digital marketing professionals.

Furthermore, you can gain the necessary skills to build a fulfilling career in the industry. With the right certifications and qualifications, you can become an in-demand digital marketing expert, which can lead to a higher salary and greater job security.

Upon completion of this credential, you will be able to:

  • Understand the fundamental concepts and principles of digital marketing.
  • Implement customer-centric marketing strategies to enhance engagement and loyalty.
  • Set measure key performance indicators (KPIs) for marketing campaigns.
  • Analyze data to evaluate campaign effectiveness and drive continuous improvement.
  • Implement search engine optimization (SEO) techniques to improve website visibility.
  • Manage and optimize paid advertising campaigns for maximum ROI.
  • Optimize website content and metadata for targeted keywords.
  • Craft compelling content strategies to attract and engage target audiences.
  • Utilize social media platforms for brand building, customer engagement, and advertising.
  • Master Google Analytics tools and features for tracking website traffic and user behavior.
  • Develop storytelling skills to create compelling video content that resonates with audiences.
  • Implement mobile-friendly strategies to reach and engage mobile users effectively.
  • Leverage networking opportunities for career advancement and business growth.
 

Course Curriculum

Module 1: Digital Marketing Basics

Module 2: Customer-Centric Marketing

Module 3: Digital Toolkit: Tools of the Trade

Module 4: Results-Driven Marketing

Module 5: SEO and Paid Advertising

Module 6: SEO Keyword Mastery

Module 7: Creating and Marketing Engaging Content

Module 8: Social Media Marketing and Advertising

Module 9: Google Analytics Expertise

Module 10: Video Ad Campaigns

Module 11: Mobile Marketing Pro

Module 12: Strategic Marketing Leadership

Module 13: Networking for Success

 

Subject Matter Expert

Norman Valdez

Norman Valdez is the Director of Technology and Communications, Digital Transformation Strategist, and Instructor based in Toronto, Ontario, Canada. Having worked in digital media, marketing, and communications for more than 15 years, he is an accomplished professional. His areas of expertise include implementing new systems and technologies to aid organizations in achieving their objectives, offering insightful analysis into pressing societal issues, and using technology to bring about positive change.

At CERIC, a nonprofit that promotes education and research in career counseling and career development to improve Canadians' economic and social well-being, Norman currently serves as the Director of Technology and Design, Marketing, and Communications. Norman is enthusiastic about developing CERIC's digital marketing strategy, boosting online engagement, enhancing digital project management, putting in place a digital transformation strategy, and analyzing website and social media data in his current position.

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In the course of his twelve years at CERIC, Norman has introduced and put into practice a number of cloud-based tools, including Huddle, Eventbrite, MailChimp, Wufoo, SurveyMonkey, Dropbox, Slack, Zoom, Buffer, Salesforce, Office365, WordPress, QuickBooks Online, GoToWebinar, Zapier, and LastPass. He has also played a significant role in hiring staff, some of whom are now important team members. In addition, he oversaw CERIC's recent branding initiatives, launched CareerWise and OrientAction, two new content curation platforms, and unveiled the Digital Transformation Strategy, a strategic plan to improve the organization's use of technology.

In addition, Norman teaches MEDI1022 Social Media and Emerging Technology at Toronto Business College. He was the project director and co-founder of Vivid Design and is a co-host and owner of One Hour Podcast.

 

Pricing

CONVENIENCE

Pay all at once

One time payment

$9,000

For entire bootcamp

Paying the total cost of the bootcamp upfront.

Full access to the course

Financial simplicity

Full support

Certificate of completion

FLEXIBILITY

Installment plan

Pay over the course of the bootcamp

$1,800

per month for five months

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Course Enrollment

Dividing the total cost into equal monthly payments.

Full access to the course

Payment flexibility

Full support

Certificate of completion

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